Outsourcing direct mail for banks is a smart strategy to save time and money. In-house financial printing is a viable option for letter dispatch, but outsourcing the process is the better choice. A third-party vendor can provide you with superior service and quality mailings while saving you time and resources. You can segment your list and automate the mailing process by using automated mailing. Using messaging foundation templates will save you time and keep your branding consistent across all your marketing channels.
A regional bank in Boise, Idaho, used postcards to introduce new branches. During the relocation of its Boise branch, Umpqua Bank sent out postcards introducing new branches and reminding customers of Friday cookies. The postcard also mentioned the new branch's upgraded amenities. Banks should consider using postcards to introduce new branches. It is a smart way to build brand loyalty and encourage customers to visit. And it's free!
For a bank to create a successful direct mail campaign, you should focus on a few key areas. Your target population is a diverse group of people who are most likely to be looking for a specific type of service or product. A great direct mail piece should have something to attract the target's attention - an image with a thought-provoking message, a compelling headline, or a too-good-to-miss offer.
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